Why Your Station Needs TAP
As your station embraces online content with Triton Digital audio streams and Omny Studio podcasts & on-demand content, monetisation becomes crucial. CBAA's Triton Advertising Platform (TAP) offers a unified solution that helps you:
- Maximise revenue: Monetise live streams, podcasts, and on-demand content effectively
- Streamline operations: Manage all your audio ads in one place
- Target precisely: Deliver relevant ads to the right listeners at the right time
- Stay competitive: Access the same ad tech used by major broadcasters
Seamless Integration with Your CBAA Services
TAP works hand in hand with your other CBAA digital solutions:
- Triton Digital Audio Streams: Insert ads dynamically into your live streams without disrupting listener experience
- Omny Studio Podcasts and On-Demand: Monetise your podcasts and on-demand content with pre-roll, mid-roll, and post-roll ad placements
Features That Benefit Your Station
Our TAP solution makes audio advertising simple and profitable across all your content:
- Unified campaign management: Create and manage campaigns for streaming, podcasts, and on-demand content in one interface
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- Direct Sales: Sell inventory directly to your local sponsors
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- Programmatic Sales: Tap into automated auctions for unsold inventory
- Real-time reporting: Get instant insights into campaign performance across all your audio content
- Geo-targeting: Deliver localised ads based on listener location, perfect for community stations
Enhance Your Advertisers' Experience
Offer your sponsors and advertisers powerful capabilities:
- Cross-platform reach: Place ads across live streams, podcasts, and on-demand content
- Detailed analytics: Provide in-depth reporting on ad performance and audience engagement
- Flexible ad formats: Support for audio ads, companion banners, and more
- Brand safety controls: Ensure ads appear in appropriate contexts
Technical Details That Matter
For your station's tech-savvy volunteers and staff:
- Low-latency ad insertion: Maintain high-quality listener experience on live streams
- Inventory forecasting: Accurately predict and manage your ad inventory across all content types
- API integration: Connect TAP with your existing systems and workflows
- VAST compliance: Industry-standard ad serving for seamless integration
Affordable Pricing for Community Radio
TAP offers flexible pricing options to suit community radio stations of all sizes:
- Direct Sales: Pay just $0.70 CPM (Cost per Thousand Impressions) on campaigns you sell directly
- Programmatic Sales: Retain 60% of total revenue, with no upfront costs